On Loyalty in Retailing
It appears, at this point of time that loyalty of customers are earned with first and foremost achieving standard levels of accepted service and product quality.
Then, the differentiator is the fact that the retailer can align their service experience so strongly to one emotion. One human emotion.
Coffee shops which have loyal customers, the Daily Bean, emotion of relaxation / connection
Target aligns with fun. And connection.
Walmart aligns with the excitement of finding lowest prices.
Someone should align to the wedding market in USA I guess.
Subscribe to:
Post Comments (Atom)
About Me
- Clinton Rozario
- Hybrid specimen. Likes mixing abstract concepts into a heady cocktail. Likes mixing people together to see what they can do. Also, PC whisperer, Virus Terminator, entrepreneur in a couple of years, "nice guy", INTJ more...
0 comments:
Post a Comment