Loyalty aspects
Attitudinal loyalty and behavioral loyalty
Two axis Matrix, one is longevity and profitability
At the bottom left are transactional
Top quadrant is further divided into true friends and true believers
The loyalty program is to reward the best customers, the Loyalty is created by best quality of product and services..
Kevin..
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About Me
- Clinton Rozario
- Hybrid specimen. Likes mixing abstract concepts into a heady cocktail. Likes mixing people together to see what they can do. Also, PC whisperer, Virus Terminator, entrepreneur in a couple of years, "nice guy", INTJ more...
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