How would you personalize search in the age of GenAi

If I am searching on a website of a retailer and I ask for Thanksgiving food options it should know that I am a vegan and I should get vegan products.

Website nose that I purchase products which constitute a Mediterranean diet I should get Mediterranean diet products.

And if it does not know then a smart GenAi would provide some options within ask me if I have any preferences?

Maybe to even what should I click first and then re-arrange its responses based on what I clicked.

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