However an 800 bucks premium international choco chip feels WOW.

Each of us have budget ranges, for specific categories of products. For chocolate chip cookies, it maxes out at say 100 bucks. Would never buy a 200 buck chocolate chip cookie. However would love to be gifted one.

The emotional high from an 800 bucks choco chips would be much greater than that of a 2000 bucks voucher.

Take away. Figure out what the target person likes. Go a little premium. Or a lot. But choose the product category that doesn't pinch the pocket, yet, gives a high on the receivers side.