How to sell? Study buyers

I listened to a video on Josh braun today and what is said made sense. we typically read sales books to understand how best to sell but we typically do not understand how buyers buy.

Next recommended reading. 

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Hybrid specimen. Likes mixing abstract concepts into a heady cocktail. Likes mixing people together to see what they can do. Also, PC whisperer, Virus Terminator, entrepreneur in a couple of years, "nice guy", INTJ more...