Email Subject line + Headline : Increasing open rates and click through ratio

Notes from the Email Summit 2014

SUBJECT

1. problem for which i *want* a solution
2. problem is relevant to the person i am sending to
3. problem is urgent

Relevant
Important
Urgent


HEADLINE

1. Capture attention
2. Convert to Interest

==============


Subject: Hitting sales quota before the holidays

Jim,

Get 3 tactics your inside sales team can try, in this free webinar.


Flyn Penoyer, an expert sales trainer, for two decades
has produced  300% run rates of sales teams.

Flyn is teaching a free class next Wednesday.

REGISTER HERE


Regards
Clinton

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